Affordable organic baby clothes – Maxomorra review & giveaway

Our second baby is due in a few short weeks. This means I’m trying to get things ready, before Christmas sweeps us off our feet. And while my belly still allows me a decent range of movement – it seems to be more and more restricted everyday. Out come stashed away baby clothes and other newborn paraphernalia. And I’m wrecking my brains how and where to create space for this new little human.


When I was expecting Little F I took it as a point of honour to spend as little as possible on baby stuff, to make sure we have the money for the entire duration of my maternity leave. I didn’t want it cut short just because I couldn’t resist ‘oh this is so cute!’ moments. The plan was simple: get as much hand-me-downs as possible. And it worked a treat. Little F is now nearly 2.5 and I only had to buy his shoes, and some extra socks and vests.


With the second baby we already have most of the things we need. Though there are some things we need to get, because Little F was a summer baby and this one will be born in depths of winter. It seems that this time round we won’t be so lucky with hand-me-downs, as no one we know (and people they know etc) has items we need.


Because I have to buy very few clothes I am happy to pay more and get better quality items. An important part of quality for me is the provenance of clothes and fabrics they are made of. Organic is great, but ethical is equally important.


I have recently come across babycoo – an online store run by husband and wife – which specializes in affordable ethical and organic baby products. They stock brands, which I have not come across before. The latest addition to their stock is Maxomorra, a Swedish company producing affordable organic baby clothes. Their bold and colorful patterns really made an impression on me and Richard from babycoo has kindly sent me a few items to review.


Why buy organic baby clothes

Before I move on to the review the important question is: why buy organic baby clothes? When it comes to newborn clothes there is no point in saying that organic clothes will last longer, so they are worth the extra money. Your will baby will only wear them for 2-3 months. So why is organic important?

babies have thin skin, so any traces of chemicals can infiltrate their bodies; what you put on your baby is as important what you put in them

organic clothes are good quality, so they will easily withstand frequent washing and still look good

well thought out designs make clothes comfortable for the baby and practical for parents to use

buying organic baby clothes helps to protect the environment i.e. the planet they will live their loves on

less chemicals are used, so the water, soil and air are not polluted

organic cotton creates less CO2, as it does not require production and transportation of various pesticides, fungicides and herbicides

organic cotton farmers have a better life: they are not exposed to pesticides and other harsh chemicals, organic cotton production is covered by certificates which also ensure better work conditions for farmers (the one to look out for on labels is GOTS)

if the demand for organic clothes keeps rising it will bring down prices (higher volumes can be produced cheaper), so by the time your baby has grown up he/she may live in a world with organic clothes being the norm rather than the exception

a bonus is that organic baby clothes companies tend to be niche, so the designs are more unique



Maxomorra affordable organic baby clothes review

My first impression after opening the parcel was being dazzled with the rainbow of colours! These are really cheerful prints in lively colours (something to help keep your eyes open after a sleepless night…). The fabric is soft and odourless (no chemical smell of new clothes). Items lined with velour are exceptionally soft, perfect for delicate newborn skin.

We have been sent a selection of items in various prints, as we don’t know the gender of the baby. Some of the patters are neutral and some more gender specific.

maxomorra mittens and booties review mumbalance babycoo

Petunia booties and mittens – these are lined with velour, so lovely and warm for winter months. We did not use any of these with Little F,as he was born in the heat of summer. The size is quite generous, so these should last from newborn for at least 3 months. I like the wide cuffs, which eliminate pressure on baby’s hands and feet and prevent blocking circulation. Because velour is not entirely made from organic cotton it is not GOTS certified. Instead Organic Blended Content Standard confirms it is made with 50% organically grown material.


maxomorra bright green long sleeve body review mumbalance babycoo

Bright green long sleeved body – this is my favourite piece. It reminds me how small the new babies are. And the lively green stripes are wonderfully juicy. It’s a great unisex pattern. A couple of poppers on the shoulder ensure that it’s easy to put on and does not open up once put on, as can be the case with ‘popper-less’ tops.


maxomorra dalahorse top review mumbalance babycoo

Dalahorse gathered top – if we have a little girl she is in for a treat! And if it’s a boy he’ll wear it too, as I really like this traditional Swedish painted horse pattern. The bright yellow finish is particularly appealing for me, as it breaks the pinkness of this top.


maxomorra moose bib review mumbalance babycoo

Moose bib – the dark green and red give this bib a very Christmassy feel. It is fastened with poppers at two sizes. It is essentially two sided: plain red velour on one side and brown mooses on dark green background on the other. It will come in handy in the dribbly months of teething.

We haven’t really used bibs with Little F during weaning. We followed baby led weaning, where babies self-feed finger-food from the start. Terry nappies tied around the neck were more practical – because they are so big they covered the whole of Little F including his legs. If you tried baby led weaning you’ll understand why bibs just won’t do the trick – food goes everywhere! It was a great way to introduce Little F to solid food and we will definitely do it again with baby number two.




Babycoo is a family run business and I love their focus on ethical and organic baby products. It’s great that this UK family managed to start a business and keep their high ethical principles. They know a thing or two about babies, as they have twins!

Maxomorra is a Swedish company, who from the outset put ethical and organic production at the heart of their business. They specialize in ethical and organic kids clothes. All the garments are carefully labeled with the organic fabric content  and most are GOTS certified. Sustainable and eco-friendly approach is applied to all stages of production (according to their website).




I am pleased to offer one of my lucky readers £25 to spend in babycoo on Maxomorra items. The giveaway ends on Sunday 20th December at midnight  and the winner will be contacted on Monday 21st December. If you place your order promptly you will receive your order in time for Christmas!

Complete the form below to enter

UK residents only please


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PS. We have been offered clothing items for the purpose of this review. The opinions are my own and entirely honest.


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