The Blog

mumbalance – green family blog focuses on green, veggie and natural family life. As a family we are on a path to green-up our lives, making gradual changes to our lifestyle, and encouraging my readers to do the same. The non-disposables series and The Green Shopper series  are great resources for anyone who wants to go green, but doesn’t know where to start.

I also write about our travels – including camping – and importance of making kids fall in love with nature, so when they are older they will want to protect it. In my quest for balanced life I enlist help of ancient techniques like yoga and Qigong, and common sense methods like taking a deep breath and going for a walk.

You can get in touch with me on


Brands I have worked with

I only work with brands, which can be a part of a green lifestyle. Here’s a few brands I have worked with recently and their testimonials:

MADE Sustained

”Joanne did a review of our new plastic free Made Sustained bottles and Re-Sack reusable fruit & vegetable bags.  It was our first blog review in UK and we were glad it was Joanne. Joanne is a professional blogger who enters her word! Quick communication and a honest approach. Hope she has many good moments with the insulated bottle and Re-Sacks!”


Sykes Cottages

”Joanna worked with us in Spring 2015 on a review of one of our self-catering cottages in the Forest of Dean. She was a pleasure to work with- her posts about the holiday were well-written, honest and informative with good quality photos. We were delighted with the final result and were so pleased that she enjoyed her time at the cottage. ”


Seriously Silly Socks

”Joanna worked with to spread awareness of who we are and attract her followers to visit our on-line store and our social media pages. She certainly has a dedicated following and the effect of her blogging was immediately evident. This led me to conclude after a couple of bad experiences with bloggers that firstly Joanna is someone I can trust, (she did what she said she would when she said she would and in a professional manner that enhanced my business); and that secondly we will work together again and subsequently we’ve put something in the diary to that effect.”


Pineal Vision Jewelry

”Joanna from Mum in Search of Balance was wonderful to work with & very communicative. I love that she stands for all things Green & she’s making the world a better place. She hosted a giveaway for one of my healing bracelets & the turnout was wonderful! We got lots of entries & a great response. Her blogging style is fresh & very informative. The giveaway lasted a couple weeks & the winner was thrilled! I would definitely work with Mum in Search of Balance again & recommend her site to any of my friends!”


Other brands I have worked with include: Lansinoh (Earth Friendly Baby),  Riverford, EcoDiva UK, Camping in the Forest, InnTravel, Viridian Nutrition, ORGANii, Made Sustained, JADU Tea London, Insta Natural, Valley Mill, The Green Woman (Fit Pit), Medela, The Open University, Tribal Hearts Festival, bravado! designs,, Nomads Clothing, TACCE Wood School Bali, TotsBots, Eco-snack wrap,


I have been featured in

Mini Travellers – Travel advice and reviews: Glamping with a Toddler: What to Expect, Child Friendly Cracow, Roots and Berry House – Forest of Dean

Luxury Hotelier’s Magazine – Feature: Please reuse your towels

Green Hotelier – Guest blog post: Encouraging Sustainable Guests

Rediscovered families  – Guest blog post: Emotional Cement


What I can do for you

Write – I can write for your blog or write copy for your website. I also offer sponsored posts, which are written by me and are in fitting with the blog’s ethos.


Reviews and giveaways – I am happy to review products, which are relevant to the blog’s theme (green, veggie, bilingual) and my family (mum and dad in early 30s, a boy toddler and a baby girl). I also run giveaways of reviewed products to further spread brand awareness.


Ambassador – I am happy to be an ambassador to an eco-conscious brand.


Advertising – my sidebar is open to advertising opportunities.


Work with me

If you would like to discuss how we could work together or would like a copy of my PR pack please get in touch via email



My Disclosure Policy:

  • Make transparent any relationships with products or companies.
  • Clearly label advertising, advertorials and/or sponsored posts; I will include the terms sponsored post, featured post or partnered/ commissioned post/ in association with/ contributed post and written for to denote posts where I have received payment.
  • Posts labelled or accompanied with brand ambassador terms signal I have been paid or have received goods to review.
  • I will always discuss products honestly and only write in role as a consumer, if I have consumed the product involved.
  • Always write as truthfully as possible about a product or company.
  • Observe intellectual property rights.

Notice Regarding Online Behavioral Advertising:

I allow third party companies to serve ads and/or collect certain anonymous information when you visit our Web site.

These companies may use non-personally identifiable information (e.g. click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other web sites in order to provide advertisements about goods and services likely to be of greater interest to you.

These companies typically use a cookie or third party web beacon to collect this information.

To learn more about this behavioral advertising practice visit the NAI at

To opt-out of this type of advertising, you can visit


Joanna McCaffrey is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to

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